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The advance of technology has made Zipcar’s advances, remarkable as they were at the time, rather quaint. Where Zipcar required cars to be returned to the same location from which they were rented, newer entrants into the space, like Car2go, use modern location-tracking technology and allow custome…

Replacing Ownership with Access. In the long run, Uber and Lyft are not competing with taxicab companies, but with car ownership. After all, if you can summon a car and driver at low cost via the touch of a button on your phone, why should you bother owni…

• Knowing what’s cool and important, and evangelizing * Recognizing influential early adopters (whom I sometimes referred to as “alpha geeks”) and leveraging their expertise
• Reducing the learning curve and enhancing the depth and quality of information
  * Direct connection to customers and peopl…