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Even more remarkably, the changes that Uber has already brought are probably just the opening salvo in a barrage of further disruptions that may ultimately transform the entire transportation sector. Combining the platform model with another technology that is rapidly moving from the drawing board …

In some cases, the growth of a platform can be facilitated by an effect we call side switching. This occurs when users of one side of the platform join the opposite side—for example, when those who consume goods or services begin to produce goods and services for others to consume. On some platfo…

Price effects and brand effects have their place in a startup’s growth strategy. But only network effects create the virtuous cycle we described above, which leads to the building of a longlasting network of users—a phenomenon we called lock-in.