Google’s decision to ban AdNauseum was only the latest salvo in an ongoing war over online advertising. The industry and publishers have recently been fighting back against ad blockers, for instance, by requiring visitors to disable them if they want to view a page. In August, Facebook announced it…
Google and its parent company, Alphabet, which dominates the market for online ads and made an estimated $79 billion from them in 2016, has taken a largely hands-off approach to the potentially existential threat of ad blockers. And, according to recent reports, it now plans to include “ad-filterin…
Moreover, when Apple made ad blockers available in its App Store last fall, they quickly became among the most downloaded apps. And later this year, Microsoft is reportedly going to allow an extension to its Edge browser that supports the most popular blocker, Adblock Plus. Read what you will into …