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This is a strangely paranoid discourse. It’s true that the centre has often found its nemesis in candidates, of the right and left, who succeeded in using online networks to outflank the traditional dominance of the centre in the print and broadcast media. But the ruling class, by definition, is th…

But this kind of branding exercise is a perfect example of how capitalism transforms its opponents into its promoters. Drawing on an advertising and technology industry that scours the social world for images, movements, and experiences yet to be commercialized, capitalism’s “creative” edge leaches…

In The New Spirit of Capitalism, social theorists Luc Boltanski and Ève Chiapello have argued that in the world after the protests in Paris in 1968 (and the countercultural revolution of the sixties more broadly), capitalism’s growth has become predatory. It preys on the people, ideas, things, an…